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Ikea, Supply Chain - Coggle Diagram
Ikea
Global
Website & Stores
432 stores in 52 countries
Strong IT infrastructure
Ethnocentric
US problems as converged then diverged
passed control to US subiduary
Glocalised
emerging middle class markets (china & India
City central in emerging markets
India Urban Clap to build furniture
Surveyed 1000 homes in india to localise
Sustainability
Ethical Sourcing
adds value to communities
inspects suppliers working conditions and social conditions
50% wood sustainably sourced
recycled plastics
rug material clippings
Sustainable cotton
IWAY
Green targets
Low price but not at any price
ewheel tool
raw material
Manufacturing
Distribution
use
End life
end of life recylable
end 2020 renewable energy
Sales & Marketing
simple, low cost & stylish
outskirts of cities (reduces costs, easier parking)
Readily available & convenient
savings due to flat pack
high quality products
Company
HQ Sweden
Est 1943
Scandanavian Style
Worlds largest
Products
9500 products
affordable
Financial
$44.6 Billion in 2018
Quality
Supply Chain
Procurement
31 trading service offices in 26 countries
1400 suppliers
20-40% cheaper prices than competitors
Strong local knowledge in trading with local suppliers
supplier visits for quality
66% sourced in europe
18% sourced in china
ra
raw materials purchased in bulk
Flat packed
stackable for transport
no wooden pallets