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Lead Conversion is low - Coggle Diagram
Lead Conversion is low
Quality of Leads
Quality of leads
Source of Leads
Channels where the marketing is done
Social Leads
What is the conversion % of these leads P0
what is the time duration to close these leads P1
Events
How many events do we do regularly, P0
Referances
How many satisfied clients have satisfied clients who can give good references P1
Targeting and Segmentation
Do we target markets where our completion is buying P2
What is the average spend per consumer P2
Cost Per lead
What is the amount we spend on acquiring leads every month P1
Who is our ideal buyer in regards to ( size of business and projects they do ) P0
What type of projects are our clients into and who is the most frequent buyer P1
Sales Team Output
Types of sales team
Tele Sales
Number of Leads handled and closures per month ( Productivity) P0
Number of presentations made and decision makers spoken to P1
Field Sales ( Number of leads handled and closures per month) P1
Number of decision makers spoken to per month P2
Pre Sales
Prototypes made per month and satisfaction of clients on those prototypes p0
Training
Number of trainings done per team member per month P1
Product
For which industry is the solution provided most suitable
How our our solutions perceived by our clients P2