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BUILDING LONG TERM SUCCESS, MARKETING COOGLE, EMPLOYMENT RELATIONS,…
BUILDING LONG TERM SUCCESS
Risk
Hazard
Impact
Minor
Major
Negligible
Severe
Likelihood
Unlikely
Likely
Rare
Almost Certain
Risk
Impact + Likelihood
Matrix
Quality
Managed
Seven Tools
Assurance
Control
Politics
Context
Values
Power
Institutions
Perspective
Organisational
Societal
Analysis
Interact
Disaggregating
Influence
Stakeholders
Power v Interest
Astuteness
Interpersonal
Reading people and situations
Personal Skills
Building alignment and alliances
Strange Direction
Crisis
Marketing
Relationship
Long term
B2c or B26
Management
Internal
Brand Sabotage
Employee
External
4 Step framework
Griffin top ten
Change
Scale the initiative
Begin with one Unit
Define a goal
Core Team
People
Early adopters
Early majority
Innovators
Late majority
Unit do the Work
Ideas
Time
Short
Long
Medium
Cycles
Product
Virtuous
Business
Value
Organisation
Innovate
Create value
Stakeholder
Context
Exchange
Social
Strategies
Conversion
Diffusion
Generation
Player #
CSR v CSV
Employment Relations
Participation
Flexible Working
Shared Value
Creation
Social + Competitive
Rappaport (2006)
10 ways
Measuring
Accounting
Historic v Deprival v Fair Value
Merchant and Sandino
4 Options
Measuring Success
Marketing
Market Share
New Products
Awareness
Relative Price
Gross Margin
Customer Satisfaction
Profit
Availability
Sales
Internal Marketing
Employees
Brand
Agonostics
Cynics
Champion
Saboteurs
Customers
Unfair
Rule Makers
Rule Breakers
Blamers
Opportunists
Verbal Abusers
Retunaholics
Leadership
Management
Status
Outcomes
THINGS
Individuals
Motivation
Valued
PEOPLE
