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The 4p - Coggle Diagram
The 4p
Promtion
Above the line
Advertising
Advertising clutter
Below the line
Celenrity endorsement
Customer loyalty schemes
Direct mail
Direct marketing
Guerilla marketing
Impulse buying
Logos
Marchandise
Personal selling
Unique selling point
Promotion
Promotional mix
Public relation
Publicity
Sales promotion
Social media marketing
Social networking
Slogan
Sponsorship
Telemarketing
Trade fairs
Viral marketing
Word of mouth