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Building Long Term Success - Coggle Diagram
Building Long Term Success
The politics of Business and Management
Political Context
Social Perspective
Organisational Perspective
Power Relations
Political Analysis
Understanding main actors & interests
Stakeholder analysis
Political astuteness
They're the voice
Employees Voice (Link with internal marketing)
Direct
Indirect
Trade Unions
Why voice matters
Opportunity to have a say
Ensuring action on employees voice
Improve, innovate
The Future Office
As much fun, as work (Link with internal marketing
Including social rooms at work
Allowing pets to office
The super desk
Moveable desks
Hot desks
Choice of where to work
Healthier offices
More energy efficient
More daylight
Constant temperature
Importance of Quality (Link with Measuring Success)
Business sustainability
Targeting quality issues
Six sigma
Quality management
Consider customer perspective
Measuring quality
Personal responsibility
Focus
Customer focused
Cost of Quality
Quality assurance
Operational Risk and Resilience
Hazards
Supply Chain
Human capital
Technology
Impact
Impact matrix
Likelihood
Likelihood matrix
Managing risk
Reduce impact
Reduce likelihood
Recover
Relationship marketing
Retaining customers
Profit
Creating relationships
Customer loyalty
Relationship marketing loyalty ladder
Customer satisfaction
Trust
Internal Marketing
Measuring Sucess
Profit (Link with Relationship Marketing
Sales
Gross margin
Market share
Customer Satisfaction
Brand equity
Customer equity
Basic materiality matrix
