B207 Block 3 Building long-term success 
Employment Relations 
Ideas 
Marketing 
Quality and Service 
Time
Context
Short-term
Long Term
Politics
Inclusive
Voice 
Participatory
Opportunities/Challenges
Empowerment
Employment
Employability
Innovation
Change Management 
Need for change
Plan
Diffusion of innovation
Early majority
Early adopters
Late majority
Innovators
Laggards
Resistance
Consultation
Kotter 8 Steps 
Transformation
Value 
Historical cost accounting
Measurement choices
Shareholder
Creating shared value
Cost of quality
Quality Assurance (QA)
SIx Sigma
Quality Control (QC)
7 Key Tools
Pareto chart
Control chart
Cause and effect
Perception based models
Quality gaps
Strategic improvement
Managing crises
Measuring success
Relationship
Leadership and management 
Gross Margin
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Business to business
Long term relationship
Internal marketing
Transparency
Procedures
Contingency
Awareness
Sales
Market share
New products
Relative price
Satisfaction
Availability
Brand/customer equity
Culture
Gender and leadership
Motivation
Identifying
Training
Herzberg hygiene factors
Maslows hierarchy of needs
Politics
Astuteness
Stakeholders
Context
Power vs Interest
Analysis
Skills
Analysis
Understanding
Reading the room