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Building long term success :building_construction: - Coggle Diagram
Building long term success
:building_construction:
Performance
Importance-performance matrix tool
Judge performance against competitors
Match performance against characteristics
Judge performance of performance measures to customers
Develop improvement plans
Crisis Management
:warning:
Internal crises
Brand sabotage
Customer brand saboteurs
Employee brand saboteurs
Managing crises
Acknowledge problem
Formulate response
Assess incident
Implement response
External crises
Scandals
Fake news
Pandemics
Natural disaters
Marketing
Internal marketing
Marketing communication
Internal team discussions
Line management
Marketing communication
Role & impact of staff
Frontline staff
Face of brand
Unfair customers
Blamers
Rule breakers
Verbal abusers
Opportunists
Returnaholics
Types of employees
Brand agnostics
Brand cynics
Brand champions :checkered_flag:
Brand saboteurs
Benefits
Focus
Relationship building
Staff feedback
Provides a coherent image
Relationship marketing
Loyalty
Repeat sales
Customer satisfaction
Commitment
Trust
Influence
Customer perception
Benefits
Profit increase :money_mouth_face:
Understanding consumer needs
Cost effective
Types of relationships
Classic
Network
Special
CSR
Technology
Brand
Mega
Business-to-business
Nano
Department-to-department
Politics of business management
Analysing political context
Stakeholder analysis
Managing political context
Political astuetness
Reading people & situations
Building alliances
Interpersonal skills
Strategic direction
Personal skills
Understanding political context
Societal perspective
Organisational perspective
People empowerment
:muscle:
Trade Unions
A voice for staff
Shareholders
Employee involvement
Job involvement
Organisational involvement
Leadership & Management
:female-office-worker:
Leadership
Creates the future
Trust & develops employee relations
Creates change
Acts decisively
Focuses on people
Management
Executes plans
Controls
Focuses on things
Manages change
Uses authority
Quality
Quality management
Responsibility of organisation
Internal processes
Customer service processes
Improvement focus
Cost of quality
Prevention costs
Appraisal costs
Internal costs of defects
External cost of defects
Quality Assurance & Control
Assurance
Ensure product meets expectations
Control
Monitor outputs