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Mkt efforts with respect to phases, Marketing Assets, Accelerator and…
Mkt efforts with respect to phases
Social Media
FB/Insta
I: Post atleast for 3 months, twice everyday
Quora,Reddit
I: Post atleast for 3 months, twice everyday
Lkd
I: Post atleast for 3 months once everyday
Twitter
I: Post atleast twice everyday for 3 months
Expected output
: Get atleast 200 people in inbound cycle
Paid Ads
Spend Max $1200 per 4 months or 300 per month or 10 per day
Sales Calls/Emails/Lkd Messaging Framework
Input
: Reach out to atleast 3000 companies
Expected output
: Get atleast 60 customers
PR
Input
: Pitch to atleast 200 journalists and other sources.
Expected Out
: Get posted in atleast 20 sources
Y Comb, Techstars, atleast 5 venture cap.
Input
: Apply once to Each of them
Expected output:
Get to atleast one of them
Pre-Req.
Credibility on all platforms
Goodfirms, clutch, wiki, others Get it all up on all these kind of platforms
Target Personas/Segmentation
Tutorials: Videos
, Content
Landing Pages
for each type of persona
Marketing Automation
Inbound Process
Product Validation
: Working and easy to use
Basic SEO
Webinars, Podcasts
Personal Network/ Referrals
: Get atleast 5 customers per team member
Partnerships with other businesses
Partner with Consulting firms
like Boltech or other to offer custom technology partnerships.
Grants and other business model loops
Apply for SR&ED, IRAP, YEP and get atleast one of them
Webinars or Podcast
Create a list of Industry experts and get them to signup for a weekly webinar and podcast
Input
: Run 1 podcast or webinar per week. Do 12 of them atleast
Expected Output
: The Webinar is being watched by more than 500 people.
Marketing Assets
Followers
Videos
Articles
Links
Search results
Users
Reviews
Case studies
Pictures and Posts
Accelerator and brakes in customer journey and how to build Virality & instant value creation
Create Analytics such that right when the customer logs in they get instant gratification seeing the value that the platform creates for them
Show the competitive advantage the product creates when users are using it
Cross sell to people such that once they use one service, they use other and eventually run their business on platform
Build referral cycle model
Graph all the steps that a user take in buying and establish where they hesitate and proceed and so on. Work on it
Target Personas for Our customers
Established Businesses
Where do they hang the most
.
Social: Linkedin, Twitter
Google
What are their common set of needs
They want to take low risk towards trying something new and yet want big rewards as per risk taken
They need to ensure that timelines are definitely met
They want great support in terms of start to end
Why DelegateX wll create a competitive advantage for them
DelegateX will create competitive advantage for them if we can ensure that their new project or service they want to delegate can be
done much cheaper and effectvely
and we will give them
great support start to end while all the timelines are being me
t without much digression from estimated budget
What would convince them to give our business model a try
Case studies
References and credibility from other businesses
Low risk trial period
Startups
Where do they hang the most
Social: Instagram, FB, Tik Tok, Pages of Influencers
Google
Other PR Sources
What are their common set of needs
They want to appear cool in front of their peers that they are running a buisiness or building a technology
They want to get something that they can be ensured will create success for them
Why DelegateX wll create a competitive advantage for them
If DelegateX can esnure that they will get what they want for a specific price and they can use that thing for creating a business or showoff, they will buy
What would convince them to give our business model a try
Low Investment
Case studies and references from other prople
Tutotrials and knowledge about certain things
Customer's buying journey
Startups
A learning video and then to landing page or inbound cycle
A Webinar invitation and then traditional sales process
Influencers and hype
Social Media Posts to get them to a landing page.
Social media Post to get them fill out an answer to question such that they leave their information there and then through inbound sales process
Established business
Traditional sales cycle of Email, or social/call and Inbound process. Start this process by geographical region
Social Media Posts to get them to a landing page.
Social media Post to get them fill out an answer to question such that they leave their information there and then through inbound sales process
A Webinar invitation and then traditional sales process
A learning video and then to landing page or inbound cycle
Ways to get more users(Primarily if users talk or share about DelegateX )
Create Standalone Smart contracts and at end of each also write create your smart contract for free at ...link(as hotmail did)