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concept 1 / Inner dialogue of women being catcalled, Concept 2/ Bring…
concept 1 / Inner dialogue of women being catcalled
media
TV advertising
poster with speech bubbles
location set
bus
train
walking
exercising
tram
bar
possible cat calls
ask for directions
beeping horn
random compliment when waiting for public transport
staring
graphic
cartoon set up of a man and a women, say the man is walking in opposite direction and turning around yelling "nice ass" to the women walking forward.
photoshoot
set up a shoot in a public area, for example bus stop and have a man staring at a women with speech bubbles
colour scheme
simple use of colour
image in black and white with pop of colour for tag line
audience
male dominated
aged 12-60
Concept 2/ Bring chalk drawing campaign to Melbourne
media
instagram
facebook
location
where ever the person has experienced the cat call
have a set up at fed square where people come and write up their own experiences
possible cat calls
will have logged real life experiences women have had
graphics and photography
photographs of the chalk on the pavment
people who send stories to social media accounts interact with them how the dealt with it see if the want to link up with other women who have experienced similar
colour scheme
colourful chalk on pavement
the logo already exists / re make colours and logo to suit melbourne's arty culture as it has not been very well designed
highlight age / time of which the cat call occured
audience
women 15-50
participants
males 12-60
males that walk past the chalk on ground
give them an understanding to what happens to women even if they don't call call themselves
Concept 3 / family concept
media
TV advertisment
poster
billboards
locations
kitchen table
at home
on couch
colour scheme
basic color scheme, high level of contrast to make tag line stand out
graphic/photography
imagery of family all sat together with the parents leading the conversation, head line being; time to have the chat #teachyourkidsconsent
lessons
how you treat your sister
what consent is
how to treat women
to call out other boys
make sure you girl mates are looked after
audience
parents
young children aged 12+
get them interested in advertisement so they question parents about it, encouraging the parents to have a conversation with their children
schools
Concept 4 / statistics based
graphics
well design clear graphics
eye catching
shock facter
statistics used
72% of Australians over 15 have experienced sexual harassment in their lifetimes
1 in 5 girls (19%) have experienced street harassment during lock-down, and say it has got worse
An international study of 16,000 women found 84% were harassed before they were even adults.
If you are in a company with 100 men and 100 women, odds are that seven of your female co-workers and five of your male co-workers have suffered physical, sexual assault in the workplace.
media
poster
billboard
social media
Audience
Male based
aged 10-60
encouraging men to pull each other up