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Hotel's MICE department by Berta Carnicer - Coggle Diagram
Hotel's MICE department by Berta Carnicer
Who is Berta?
MICE Manager in Royal Hotels
Experience
Group sales executive - Renaissance BCN Fira Hotel
Group Sales Executive - Reinassance BCN
Marketing and Groups Coordinator Trainee - Hotel Arts
Marketing Trainee - CETT
Sales director
Head of the department
Defines Sales' Strategy, Budget and Objectives for every week, month and year
Generates and maintains the relationship with the most important accounts
Assists to fairs and trips to expand and maintain client portfolio
Studies the market, the requests received, the in-house groups and generates reports for the General Manager
Sales managers
Are distributed by market: by countries, by client's type of company (agencies, pharmas, tech...)
Generate and maintain the relationship with the accounts of their type of market
Visit the target clients to sell the hotel, the services and generate requests
Assist to fairs and trips to expand and maintain portfolio
Groups and events manager
Manager of the MICE department
Supervise the requests and offers sent
Supervise the events
Organize meetings with in-house clients with Events Coordinators
Meetings with other hotel's departments to prepare the group's arrival
Organize site visits with sales executives
Prepare the weekly meetings with the General and Sales Managers where the budgets, requests and revenue are discussed
Sales executives
Receive all the requests and generate an offer
Introduce all the details in the system
Control and follow up on the different offers sent
Organize and perform site visits
Generate contracts and proformas when an event confirms
Receive the first payment of the event
Prepare a "handover" (Group report) for the events department
Events coordinators
Receive the "handover" of the group or event sent by the Sales executives
Prepare the event (rooms, catering, schedule, decorations, audio-visual, agenda...)
Organize meetings with the other departments to prepare the arrival of the groups
Generate the BEO (Banquet Event Order)
Supervise the event
Control of payments. Prepare invoices
Evaluate client's satisfaction
Banqueting coordinator
Assistant of the Events Coordinators the day of the meeting
Help with the in-house last-minute requests
Ensure the event goes according the BEO
Supervise the catering services during the event (check everything is OK, check food with the chef...)
Call the maintenance team if something is wrong
Prevent the customer from getting angry and avoid bad comments and bad reputation
Differences between small and large hotels
Large hotels
"Credos": beliefs
Uniform
Same rules
Report everything to the GM
Small hotels
More flexible
You have to know everything since you will help other departments
Equipment
Large hotels
Different room categories with small rates differences
Big meeting rooms that can be combined
Big AV materials in-house
Large variety of menus for different services
Small hotels
Few room categories
Small meeting rooms, sometimes they can be combined
Simple AV in-house: screen, projector
Limited offer of menus for principal services
Workflow
Large hotels
International requests for big companies with Events' department
Client has a contract to sign too
They ask for availability months before
They create big AV to "transform" the space
Request. Hotel receives
Dates
Number of people
Rooms needed
Schedule
Set up
Catering services
AV requests
Budget