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MKTG225 Theories - Coggle Diagram
MKTG225 Theories
Post Modernity Movement
Neo-liberalism
Conspicuous consumption
Consumer society
mcdonaldisation (ritzer 1993)
pre modernity - modernity - post modernity
Jean-Francois Leyotard (1979)
The Simulacrum and Hyper Reality
Baundrillard, 1981
Firat and Venkatesh (1995) developed a framework of five conditions of postmodern culture
Fragmentation
Four Ribs concept (Brown 2006)
Socialisation
Functionalist
Durkheim and Talcott Parsons
Social Interactionist
Mead
Goffman
Conflict
Marxism
Cognitive Development Theory
Piaget
Behaviourist
Skinner
Social Learning vs Experiential Learning
Consumer disposition
circle of consumption
Arnould, E.J., Price, L., Zinkhan, G. (2004). Consumers, McGraw-Hill, 2nd edition, pp. 845.
Circular economy
Prosumption (Ritzer and Jurgenson, 2010)
Authenticity Theory (Heidegger, 1962)
Authenticity Continuum
Perception and Senses
Experiential Marketing