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Building Long Term Success - Coggle Diagram
Building Long Term Success
Stakeholders
Internal Marketing
Stakeholder engagement/staff satisfaction
Sales/Profit
Consumer
MArketing
Honesty
Corporate Responsibility
Profit
Stakeholder
Trust
Measuring success
Sales
Profit
Customer Satisfaction
Awareness
Gross Margin
Customer Dissatisfaction
Marketing
External
Consumer
Potential Consumer
Social Mission
Local community
Source of Product
Positive PR
Honesty
responsibility
fairness
Workers/B2C
Union participation
Employee Voice
Brand Champions
Brand Agnostics
Brand Cynics
Brand Sabateurs
More flexible working
Work frome home
Work around child care
Bonus schemes