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Building long-term success - Coggle Diagram
Building long-term success
The politics of business and management
Societal perspective
Organisational perspective
Political context
Political analysis
Yaffe and Chadwick (2004)
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Disaggregating key players
Identifying influence progress
Developing strategies to advance goals
Main actors and main interests
Values and power dynamics
Stakeholder analysis
Hartley and Fletcher's political astuteness framework
Employee Voice
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Direct
Indirect
Trade Unions
Empowering workers
Shareholder power
Promoting productivity
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Working from home
Healthier offices
Quality and Business Sustainability
Quality issues
Repetitional damages
QC
QA
Six Sigma
EFQM Excellence Mode
Costs
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Prevention
Appraisal
Internal and external costs of deficits
Management
Exceeding expectations
Responsibility of whole organisation
Controlling quality
Histogram
Control chart
Scatter diagram
Pareto chart
Checklist/Tally
Cause and effect diagram
Stratification
Improving performance
The importance-performance matrix
Operational risk and resilience
Hazards
Impact
Likelihood
Risk matrix
Managing risk
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Reduce impact
Reduce likelihood
Recover from event
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Relationship Marketing
and Internal Marketing
Benefits
More cost-effective to retain customers
Retaining customers provides profit over customer lifetime
Customer loyalty
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Foster loyalty
Repeat purchasing
Brand committment
Customer value and satisfaction
Two key building blocks of customer relationship building
Does not guarantee loyalty of retention
Crisis Management
Preconditions
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Trigger event
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Causes
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External environment or agents
Accidents
Escalated internal causes
Consumer brand saboteurs
Employee brand saboteurs
Actions
Transparency
Evaluate success of marketing strategies
Four-step framework
Griffin's (2008) top ten recommendations
Measuring Success
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Key marketing measures
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Brand equity
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Customer equity
Basic materiality matrix
Leadership
Leadership as...
Person
Result
Position
Purpose
Process
Influencing and empowering through trust and development
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Strategic
Main idea
Leadership
Personnel
Followership
Understanding organisation
Motivation
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Culture
Gender
Inequalities
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