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Consumer behaviour - Coggle Diagram
Consumer behaviour
6 types of buyers
Decider
Actually makes the buying decision,
whether or not they have formal authority.
Buyer
Has formal authority to select and
Purchase
Influencer
Affects the purchasing
User
Actually use the product in question.
Initiator
Percives a problem
Gatekeeper
Controls the information to be reviewed
The Buyer Decision Process for New Products
Evaluation
Consumer considers whether trying the new product make sense.
Trial
Consumer tries the new product on a small scale to
improve its value.
Interest
Consumer seeks information about the new products.
Awareness
Consumer becomes aware of the new products but lacks information about it.
Adoption
Consumer decides to make full and regular use of the new product.
The Buyer Decision Process
Evaluation of alternatives
Stage of the consumer uses information to evaluate alternative brands in the choices.
Information search
Stage of the consumer is aroused to search for more information.
Purchases decision
Buyer's decision about which brand to purchase.
Need recognition
First stage of the consumer
recognizes a problem or need.
External factors
Economical | Political | legal environment
Cultures
Social groups
Family
Personal influences
Momment
Internal factors
Experience
Personal features
Perception
Motivation
Actitudes
Post-purchase behavior
Stage of the consumers take further action after purchase (satisfaction / dissatisfaction).
Types of Buying Decision Behavior
Dissonance-reducing buying behavior
Habitual buying behavior
Complex buying behavior
Variety-seeking buying behavior
Characteristics Affecting Consumer Behavior
Cultural
Culture, Subculture,
Social class
Personal
Age and life-cycle stage, Occupation, Economic situation, Lifestyle, Personality and self-concept
Social
Reference groups, Family, Roles
and status
Psychological
Motivation, Perception, Learning, Beliefs and attitudes