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Building Long Term Success - Coggle Diagram
Building Long Term Success
Operational risk and resilience
Impact
Severe
Major
Minor
Negligible
Likelihood
Likely
Almost certain
Unlikely
Rare
Hazards
Managing Risk
Risk Assessment - Impact vs Likelihood
Reduce Likelihood
Recover from the evemt
Reduce impact
Politics of Business and Management
Analysing political context
Managing political context
Understanding the political context
Stakeholders
Internal and external
Power vs Interest
Quality
Importance of Quality
Quality Assurance and Quality Control
Quality Systems
Quality Management
Quality and business sustainability
Cost of quality
Appraisal Costs
Internal costs of defects
Prevention Costs
External Costs of defects
Seven Key tools of controlling quality
Pareto Chart
Checklist
Scatter Diagram
cause and effect diagram
Control Chart
Stratifaction
Histogram
Marketing
Internal Marketing
Unfair Customers
Blamers
Rules Breakers
Rule Makers
Verbal abusers
Oppurtunists
Returnaholics
Types of Employees
Brand Champions
Brand Agnostics
Brand Cynics
Brand Saboteurs
Critical Service Interactions
Internal Marketing communication
The role and impact of staff
Benefits
Relationship Marketing
Benefits
Customer Loyalty
Customer Value and Satisfaction
Service Dominant logic
Commitment, trust, customer orientation and communication
Measuring Success
Other measures of Marketing Success
Using multiple measures
Key Marketing Measures
Profit
Sales
Market Share
Gross Margins
Number of new products
Awareness
Relative Price
Customer Dissatisfaction
Customer Satsfaction
Distribution/Availability
Time frames in evaluating marketing success
Crisis Management
Externally generated crisis
Internally generated issues - brand sabotage
What constitutes a crisis
Managing Criss and issues
Identifying Leadership
Position
Purpose
Result
Process
Person
Followship
Strategic Leadership
Improving Performance
Importance Performance matrix
Judge the performance against competitors
Match performance against characteristics
Judge the Importance of performance measures to customers
Development improvement plans