Please enable JavaScript.
Coggle requires JavaScript to display documents.
[TP2] TP Progress Report 2 – Internal Assessment of the FamilyMart, Group…
[TP2] TP Progress Report 2 – Internal Assessment of the FamilyMart
Changing in FamilyMart organization
CRM (Customer Relationship Management) Department
Improve franchise consultation into an independent unit
E-commerce Promotion Team
Moved the business unit to the upper-level e-commerce team under the direct control of the head of the commodity division.
New Business Promotion Department
Streamlined 10 sales departments into four regional headquarters
Directly under the comprehensive planning headquarters.
Core Competencies
Competitive Advantage(C/A):
Different with peers
FM uses
Cost strategy
to implements promotional methods very frequently than others.
3.Performance
N/P increase17.76%
strategy of seat fresh food economy, member points economy, e-commerce and online shopping economy.
7-11 decrease 10.27%
1.Above average
FamilyMart and Seven-Eleven are the biggest two in Taiwan. (In2020-over81%)
Sustainable C/A:
Difficult to imitate
FM is an innovative life proposer, use several ways to keep up with customers' changes.
Scalability
Cross-industry cooperation
ex:launch various Co-branded goods
Value
Strong store capacity
rapid expansion and establishing
Strong supply chain layout
complete support system(integrating logistics, information, and the production line)
Dynamic learning
Technology developed
ex: Mobile convenience store、Unmanned store
Complementary Asset:
Already possessed
1.Organization
Grow together with franchises
FM promote cooperation plans and integrate resources to improve competitiveness.
Culture:
Complete franchise training and store support
ex: using FC academy training, to assist franchisees improve their management capabilities.
Insufficient
1.Society
should establish a positive and stong relationship between the head office and the grassroots employees.
Dynamic Capabilities
Cross-industry alliances
The cross-industry alliances will open up new fields of service and allow convenience store chains to develop new services that will drive the industry's growth.
Let's Café Flagship Store
As consumers begin to demand higher quality coffee, FamilyMart worked with Japan's UCC and opened the Let's Café Flagship Store featuring coffee.
FamilyMart Shopping APP
全家行動購
This APP combined virtual channels and physical channels to offer customers another way of shopping.
Characteristic of key resources
Innovative Technology
Valuable
Using its technology retail expertise flexibly to slove the problem of food waste.
System Platform
Valuable
Launching My FamiPort App, which makes it more convenient for customers to accumulate points and also makes it quick to grasp consumers' shopping preferences for FamilyMart.
Innovative Products
Inimitable
frappe
soft-serve ice cream
Uniting NISSEI to produce the ice cream machine, and commissioning Taiwanese supplier to supply raw meterials.
specialty coffee
Promoting specialty coffee in Let's café, and targeting groups who love higher-quality coffee.
Introducing frappe into Taiwan, it is as popular as Japanese market, and it has brought satisfying performance.
Non-substitutable
Key resources for key activities
Retail services
innovative products
Collection service
Mobile APP、system platform
Logistics service
system platform
Electronic payment
Mobile APP、system platform
Production
innovative technology, innovative products
Other daily life services
Mobile APP、system platform
Mainly key resources
innovative technology
classification
Tangible resources
3548 physical stores, FAMIPORT platform, mobile membership APP, etc.
Intangible resources
key partners
food suppliers and Fujitsu, Taiwan Microsoft, and so on.
Technology
Big data, AI artificial intelligence blockchain and so on.
system platform
innovative products
Revenue
Cost structure
Purchase cost accounted for the most
Retail business accounts for the most revenue
Key activities
Production
Logistics service
Retail services
Collection service
Other daily life services
pay the bill 、copy、do the laundry etc
E- payment
Value proposition
Growing Together, Customer Satisfaction
ensure Franchisees can get the best logistical support and guidance
Customer relationship
provide convenient and high-quality goods and services
allow consumers to get more added value while shopping.
Channel
app
FamilyMart Shopping APP
advertisements
official website
promotion
Group 3
Grace 李家齊
Ilona 李佳蓉
Evonne 廖怡瑄
Alice 余佳錚
Katharine 邵渝恬
Eunice吳旻諼
new-style supermarkets
Analyze big data
virtual & real resources
