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Service Design Management and Organizational Innovation Performance -…
Service Design Management and Organizational Innovation
Performance
Service design
“service design” as an innovative performance
tool s1
enhance customer satisfaction while increasing organizational efficiency s1
In terms of delivering customer experience value, the service design methodology enables the development of innovative and sustainable business models and is rapidly spreading to private enterprises and public organizations. s1
the study focuses on
which service design management factors contribute to customer satisfaction, service innovation, and performance while increasing organizational efficiency in the process of service design development. s2
which service design management factors affect service innovation
performance. s1
top management support and customer
focus influenced concept transformation, s1
stakeholder collaboration and customer focus affected
process improvement s1
the main factors we can derive from service management are organizational innovation orientation, stakeholder collaboration, collaboration among employees, flexible resource allocation, and organizational culture s3
why this is good
to grasp customers’ needs more precisely and accurately through cutting-edge information and communication technology, big data, and artificial intelligence. s1
creates new value and competitive advantages for companies s1
enhance customer satisfaction s1
As a result, service design can provide customers with a more effective and valuable service experience by addressing problems through more creative and collaborative design methods. s2
LITERATURE
Service desing
The important factor in service design is the emotional bond between service suppliers and customers. s2
service design goes beyond specific areas of design or specific phases of an entity’s value chain and is a holistic activity inked and integrated with the entity’s strategy around touchpoints between service providers and customers
in an organization, service design supports establishing strategies, developing service concepts and solutions, changing the culture to a more customer-focused one, and building talent pools of people s2