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Building long-term success, : - Coggle Diagram
Building long-term success
Leadership :star:
Identifying leadership
As a person
As result
as positon
as purpose
as process
Strategic leadership
main idea - leadership - personnel
Marketing :pencil2:
Internal marketing
Role of staff
Communication
Critical service interactions
Unfair customers
Types of employees
Relationship marketing
Customer loyalty
Customer value and satisfaction
Commitment, trust orientation and communication
S-D logic
Different types
Quality :checkered_flag:
Importance
To meet customer needs
Continious improvement
Strategic improvement
Importance - performance matrix
Controlling
Required to avoid errors and costs
prevention costs
appraisal costs
internal costs of defects
external costs of defects
To fulfill all requirements technical and service wise
Quality systems
IS0 9000
EFQM Excellence Model
Perceptions- based quality models
The quality gaps model
Business management :pen:
Measuring success
Key marketing measures :pencil2:
Profit / Profitability
Sales
Gross margin
Awareness
Market share
Number of new products
Relative price
Customer dissatisfaction
Customer satisfaction
Distribution / Availability
Other measures :pencil2:
Brand equity
Customer equity
Basic materialiity matrix
Improving performance
Value creation
Stakeholder analysis
Issues :warning:
Operational risk
Risk assesment
Risk Assessment Matrix
Operational resilience
Risk management
Ericson Mitigation strategy
Change management
Long term change management
Organisational change
Resistance to change
Sustainable transformation
Employer vs Employee
Challenges and Opportunities
Unions
The empowerment era
Flexible working
Employment relations
Crisis Management
Externally generated crisis
Internally generated issue
Brand sabotage
Consumer
Employer
related to Marketing :pencil2:
Managing crisis
A four-step framework for managing scandals by Tybout and Roehm 2009
Griffins (2008) Top 10 recommendations for best practice in crisis management
related to Leadership
Defining success :check:
short term planning
long term planning
medium term planning
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