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SURVEY OF TOURISM PLANNING & DEVELOPMENT - Coggle Diagram
SURVEY OF TOURISM PLANNING & DEVELOPMENT
SURVEY OF MARKETS, FACILITIES AND INFRASTRUCTURE
Accomodation
tour and travel operations
public safety
entry and exit facilitation
evaluation of access must be related to
travel costs
the location
quality levels of comforts
survey of other infrastructure
electric power
drainage
solid waste disposal
tourist market survey
general travel pattern and tourism trends
reviewing global and regional travel pattern
tour operators
SURVEY OF TOURIST ATTRACTION AND ACTIVITIES
attractions
special types of attractions
shopping
theme parks
special events
gambling casinos
cultural attractions
museums
arts and handicrafts
friendliness of residence
natural attractions
climate
flora and fauna
scenic beauty
SURVEY OF INSTITUTIONAL ELEMENTS
areas to be surveyed
uitm
Hongkong polytechnic university
investments policy and availability of capital
joint venture
franchising
high capital investment
present policies and plans
document research area
discussion with government agencies and private sectores
tourism education and training instituations
government and tourism organizations structures
structure, functional and staffing for tourism development corporation advisory board or committee to view its appropriateness.
tourism legislation and regulations
may be adopted or should be researched
law related to hotel, travel agency, tour guiding services need to be established
MARKET, FACILITIES & INFRASTRUCTURE ANALYSIS
general analysis approach
integrated analysis & synthesis
major constraints to be overcome
a limited number of existing tourist attractions
a poor market image of the area
area requiring air routing
possible negative environmental
market analysis
typically based on the 4 factors
geographic : locations, cost
psychographic : attitudes, interest&lifestyle
product-led segmentation
socioeconomic or demographic : age, education, income level
analysis of the institutional elements
physical element to be analyzed
land use and settlement pattern
significant resources areas
existing and already planned accomodation
existing and already planned transportation facilities and services and other major infrastructure
SURVEY OF AREAS CHARACTERISTIC
items to be survey
land use, settlement and tenure pattern
to value the selection for tourism development
industries type
designated park
to determine available of land for tourism
lease hold
individual ownership
natural environment
geology
climate
topography
location
structurally specified and mapped
environment quality
14 features to be surveyed in this area
air quality
quality of domestic water supply
quality of underground water
noise levels
cleanliness of public place
landscaping
building design and maintenance
urban design
sign
functional land use
congestion level
open space, parks
environmental diseases
economic patterns
types of values of export and import
income levels& distributions
gross national product
cultural pattern
religous values related to consumption of alcohol beverage