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Industry analysis of household appliances - Coggle Diagram
Industry analysis of household appliances
Primary markets (2021)
3) US
£35,945M
4) Brazil
£20,225M
2) India
£47,110M
5) Indonesia
£12,245M
1) China
£99,562M
Expected global market growth of 2.65%
Substitutes and compliments
Product range of additional products
(builds brand loyalty and required to have products in department stores)
Pizza peels/wheels
Cook books
Own brand restuarant
Sauces/food
Ooni are typically viewed as the substitute to BBQs, fire pits and other outdoor cooking equipement
Suppliers and Buyers
Distributors
Department stores
Hardware stores
Constantly changing end consumer - could indicate Ooni's uncertainty about end consumer or suggest a broader target market than first anticipated.
Preference towards smaller manufacturers (more personal)
Sales
Price per unit remained fairly constant - Slight increase, likely due to inflation
Driving forces
Transition to innovative, energy efficient technology
Market channels
Offline - 78%
Online - 22%
Small appliances mostly contributed to volume of sales
Reasons
Shorter lifespan
Greater propensity to change/replace models
B2B and B2C
Competitors and new entrants
Competitors
RockBox
outdoor ovens - Higher price point, less portable
FirePoint
outdoor ovens
Webber
outdoor cooking (indirect competitor)
Potential competitor if they decide to diversify
Fire Pits, BBQs and
New entrants
Copy-cat
Lower quality
Only seen at trade shows/pop-up shops
no differentiation
Sources of new entrants
Ebay
Amazon