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Marketing and Communications, TO DO - Coggle Diagram
Marketing and Communications
MCOs
Dani
Ad Campaign
photo shoots
working with Courtney
CS/MCO/flyer/recruitment
fashion show - March
CLIENTS
Culinary
Business
PDO support
Facilities/ wayfinding/maps
COVID signage/support
IT phone replacement/internal communications
Seifferts
Project management, incl. Courtney
International
new guide.new brand
Reg
CLIENTS
CAD/BIM (new program)
Music (alumni stories)
Media Buy
ad campaign media buy
program advertising
budge allocation
Overall media buy and relationships
VCC Day
Viewbook - May to September
Photography - project management
$10,000 a year
Videography (budget $35,000)
Campus Master Plan - new building
Virtual tours, due Oct, add history
Fareedah
EVCC April and Oct. 19/20
Convocation June and Nov
CLIENTS
Student services
Communications during RO project
Return to Work - September
Welcome Packages for new students
Info session conversion report
School of Arts and Science
UT
EAL
ABE
Info Sessions
Hospitality $1000
Info Sessions
Presentation with High schools
Auto trades
new harmonized Auto Collision/Refinishing
Student Awards May and Nov
Mental Health and Wellness May
Recruitment
Presentations with DG
Digital
Jen G.
Digest
Annoucements
Covid
College annoucements
Mailchimps
Mass Covid
Design template
Post items on T4
Content Analytics/report
College Reports and Document
Gov't (Accountability report)
CMP Doc. (summer)
SIP
Content creation
Success stories
Viewbook
Community report/Presidents update
Website copy
program description
Homepage
style standards
Lead Content meetings/minutes/Basecamp
Source photos
Ad campaign
Copy writing
Ad copy
Ideation
Executive support
Speeches
Style Guide for CP/writing/editing
Liz
Success stories
Govt/partnerships/Jane requests
ALL VCC events promotions
Ajay Twitter cheat sheets
Analytics/sm evaluation/reports
Social media channels
FB
Twitter
Instagram
Reels/stories
Linkedin
Youtube
Flickr
Clients
Seminar/workshops
1:1 support/setting up channels
project management governance/passwords/brand
Media Summary
National and Special days for college and for Ajay
Social Media monitoring/listen, as needed
Student conduct
Crisis/event
Brand
BRAND Project Management
Audit
Karen Lead
Indigenous Consultation on Brand
Web
Destiny one
Destiny One Communications
High level communications plan for destiny 1
Nadia
Hila
Haziel
Karen
CMP
Microcredentials
Communications
Jen Hill
COVID
Return to Work
Strategic Innovation Plan
hiring of comms strategist
Designers
Courtney
Ad campaign
photo shoots
Sieffert
CMP
Gov't cover for Business - Oct.
SIP web/print
Viewbook
Brand
guidelines
Individual corporate services (hair/auto/dental)
templates
web bundles
Website look and feel
Working with Haziel
Wayfinding
maps building B
Advertising
Programmatic/Animation/Digital/social media Ads - preliminary design
Print ads
Corp/Campaign ads
Program/campus photo shoots
Back up
EVCC
Reviewer/Approver of all brand
Designers
Liz/Jen G.
Zoro
Diane
Convocation - Nov. & June
Student Awards Nov. & June
Foundation
Impact report
Alumni
CS Flyer - June
Info Session Posters
DISI posting
CLIENTS
Jewelry grad show - May/June
EVCC - digital
Siefferts- waiting
Government covers
Accountabilty
Daniel
EVCC- print
CS Flyer - Winter
Forms
ongoing Digital web bundles incl digital signage, SM, for holidays - Jen G.
Ads (mostly digital), program, areas,
Large format printing
Signage
Directional signage
Covid signage
Convocation packages
FRK: new students welcome packages
Zoro
EVCC videos
Large format printing
Xmas cards
Mike
Staff management
Annual plans July/August
Destiny 1
Project management, design, build
Advisor committee, with other team members
Leading communications and marketing team - defining task and delivering
Vendor liasoning
Microcredentials
CMP page
SIP microsite
Website redevelopment, refresh
JDs
Tech change
Planning doc.
timeline
Budget
RFP
AMF digital campaign
Coordination, RO and CS
Budget
Programs
Digital Plan
Slide deck - high level direction 1-3 year
Fix problems, stabilize
Grow
Web team
Nadia
CMP support
SIP Nov board retreat november
Destiny one - July
President's page - August
New History timeline - add to webpage
T4, improvement
Transfer speed
Transfer cleaner
coordination with IT
Fix issues
Webmaster oversight
Haziel
Webmaster (turns)
Destiny 1
Design
User interface
Concepts/brainstorm
Navigation
President's page Due July 16
SIP
CMP ongoing
Complaint page
client projects
fashion show
programs and course ongoing updates
redesign of website.Brand
surveying students
Events
EVCC
minor updates
Recruiters
Danielle G.
PSBC online, Sept to Nov
High Counsellor
Enewsletters
Event
Creating resources (NEW)
EVCC online Oct. April
Orientations for staff
Videos, Campus tour
Content Creation, writing, presenting
Presentations
Agencies
High school
Community groups, youth groups
Language groups (EAL)
Info sessions training for staff
International
referrals
Follow ups on potential students
Career Fairs, online?
Consult on viewbook
TO DO
Visual Campus assets
Community report?