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The Personal MBA - Coggle Diagram
The Personal MBA
Value Creation
10 ways to evaluate a Market
Market size
Pricing potential
Cost of customer acquisition
Cost of value delivery
Uniqueness of offer
Speed to market
Upfront investment
Upsell potential
Evergreen potential
Urgency
Core Human Drive
To Acquire
To Bond
To Learn
To Defend
To Feel
Twelve standard forms of Value
Product
Service
Shared resource
Subscription
Resale
Lease
Agency
Audience aggregation
Loan
Option
Insurance
Capital
The Iteration Cycle
Watch
Ideate
Guess
Which
Act
Measure
Economic value of Potential Purchase
Efficacy
Speed
Reliability
Ease of use
Flexibility
Status
Aesthetic appeal
Emotion
Cost
Sales
Phases of successful selling
Understanding the situation
Defining the problem
Clarifying the short-term and long-term implication of the problem
Quantifying the need pay-of, financial and emotional benefit the customer would experience after resolution of their problem
Dimensions of negotiations
Setup
Discussion
Structure
Three universal currencies
Resources
Time
Flexibility
Marketing
Pricing method
Replacement cost
Market Comparison
Discounted cash flow/Net Present value
Value Comparison
Value Delivery
Predictability of the offer
Uniformity
Consistency
Reliability