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Online Shopping - Coggle Diagram
Online Shopping
Targeted adverts
"mere exposure" effect
"behavioural" targeting
search histories
location
social media e.g. Facebook
clubcard purchases
use of data analytics to generate "user profile-based targeting"
pop ups
animated banners
your data is shared across multiple platforms
Embedded marketing
"personalised"
banner ads
"recommendations"
Review the brand
"user generated content"
advice
consumer recommendations and reviews are the most trusted form of advertising
"Add to basket"
graded commitment
"one touch"/"buy now" introduced more recently
One-click buying
quick and easy
Paypal
less time to stop and consider before buying; much easier to impulse-buy