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How do supermarkets make you buy? - Coggle Diagram
How do supermarkets make you buy?
Aromas and authenticities
scents piped through the store e.g. fresh bread smell
"in-store bakery" usually at the back; scent entices you through the aisles to get there
authentic-sounding brand names; "rural" and "nature related" (false)
Big trolleys
people buy more than they need to fill the trolley
food waste
shift from daily to weekly shops after trolleys introduced
Discount signs
misleading
sales goods poorly organised
discount stickers sometimes mask price hikes
is it really a bargain?
Layout and pricing
"dynamic pricing"
low cost items at the till
"destination goods" e.g. milk, eggs, bread at the back of the store
profitable brands at eye level
organic and fairtrade products sold at premium prices
healthy stuff at entrance; target female shoppers
Music
Muzak Corporation
Christmas songs literally played to stress you out
"fight-or-flight" response
seasonal music