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MKT366- Overview - Coggle Diagram
MKT366- Overview
SU2
Product
Place
Key concepts
Flower of service
Enhancing
Facilitating
SU3
Price
Promotions
Key concepts
Rate fencing
Type
Consumption-based
Physical, non-physical
SU4
Processes
Physical Environment
Key concepts
Servicescape
Dimensions
SU6
Service industry problems
Improving service quality
Key concepts
Complaint management
SU5
People- develop cust r/s; build loyalty
Key concepts
Boundary spanner
Talent cycle
Wheel of loyalty
SU1- services foundations
Key concepts
Intangibility- how to overcome
Service categories
3-stage model