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TIKTOK self-note 23042021, TIKTOK CAMPAIGN ADS STEPS, TIKTOK ADS - Coggle…
TIKTOK self-note 23042021
TIKTOK CAMPAIGN ADS STEPS
Set up
Goals
Different campaign ~ app event & website conversions
Budget
Ads group level
No limit
Lifetime budget
Use daily ad group
Budget: 50 x CPA Bids
Bidding
Spend all budget -> Maximum no of result
Higher cost/ results ~ higher budget
Audience
Broad targeting
Only leverage age & location
Adjust language if target creatives
Increase exploration of audiences
Flighting
Duration: minimum 2 weeks / get 50 leads
CPA might fluctuate at the beginning
The longer the campaign -> the better optimisations
If campaign fail after a week --> try a new ads with new creative
Personalize creatives
High-temp local music
First 3s-5s
Test & learn
Targeting
Bid
Daily & lifetime budget
Creative
Ad group Structure
Duration
TIKTOK ADS
Term
CPT
Cost per time
UGC
user generated content
CPV
Cost per view
CPM
Cost per mile/ thousand
AEO
App event Optimization
ACO
Auto creative optimization
Optimized Ads
Full Funnel optimization
Reach: CPM
Video View: CPV
Visit website: CPC
Install and in-app event: oCPM
Action on website: oCPM
Robust Targeting
Customize target audience
Organic: Behavior
Time frame: recent 7/15 days to collect data
Tracked behavior: engagement
Focused
Organic + Paid: Interest targeting
General behaviour: view
Exploratory
Remote: 60 days to collect data
Target by
Customer list
Event-based Behavior: action on website
Lookalike Audience: based on created Audience
Retarget reservation ads (from Hashtag Challenges + Branded Lense)
Retargeting
Bidding
Standard bid
Cost per result
Fluctuated daily spends
Strict KPI
Lowest cost
Stable daily spend
Flexible KPI
No provided bid
Measurement
3rd Party mobile measurement partners
Tiktok Pixel Integrations
Auction ads
Standard ads solution (1st seen when open app)
Sponsored ads
1 Day Max
Display once a day in 1st video
Brand premium
Display random in the first 80 vids
Reservation Ads
Top View
Sound off
Shown after 3s - 5s when users in-feed
Brand Takeover
Sound on
Buy by prepaid
Cost per thousand (CPM)
Content Ads Solution (seen when users swipe - infeed app)
Branded Hashtag Challenge
Last for a week
Trendy: dance, lipsync
Branded Effect (Branded lense)
Last for 10 days
3D + AR effect
Tool
Key Auction
Reach & Frequency
Split testing
Business Center
Bulk import
App Event Optimization
Smart creative tool
Auto Creative Optimization
Lowest Cost Bidding
Smart creative
Video
Video soundtrack
Quick optimization
Smart Video
Smart text
Reservation Ads
Test and learn
Split Test
Creatives
Audience
Bidding & Optimization (Beta)
Best practice
80% test power
Minimum 6 days
Test 1 element at a time
Make no mid-test change