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VIBER FOR BUSINESS - Coggle Diagram
VIBER FOR BUSINESS
Advertising solutions
Mobile - MAIN SERVICE
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Call
Rich ad format: animated, images, video, text and CTA button
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Explore 
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Viber more
Business Chat Inbox:
- Only avail in Russia
- Highest CTR - 3.5%
Strengths:
- Native and non-intrusive
- CPM
- Mobile friendly
Content ads:
- Title: <20 characters
- Summary: <50 characters
- CTA Button: <10 characters
- Main image: 208 x 208
Desktop
- Single ad placement
- Bottom Left Corner
- 300 x 50 / 300 x 250
- CTR: 0.40%
- Video 300 x 250
- 30 sec premium ad
- Non skipable
- Muted by default
- CTR: 1.71%
- 90% Viewability
Sticker Suite
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Virality:
- 1Billion sticker sent/ month
- Each stickers: shared 11 times
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Conversational
Customer service: feedback, reviews
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Tool to manage mess
Chatbot API
- Reach wider audience
- Connect to CRM
- Meaningful interations
Advantages:
- Save up human effort
- Bot can meet specific requirement
- Customizable user keyboards: action buttons, user flow, brand identity and color palette
- User can easily find bot
- Easy to set up bot with our guide self service tool
Business Message API
- Focus more on existing client base
- Opt-ins engagement
- Text, images, CTA buttons, files
- High deliverability rates
Advantages:
- Cost-saving: only charge for delivered mess
- Rich mess content: text, image, button
- No of character: 1000
- Update mess stt from customer side
- Simple integration
- Set timestamp for undelivered mess
Message journey
- Marketing
- Transaction
- Customer Care
- Sales Channel
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