Please enable JavaScript.
Coggle requires JavaScript to display documents.
social change - Coggle Diagram
social change
Evaluation
normitative influence research support
Nolan (2008)
whether social influence processes led to a reduction in energy consumption in a community
hung messages on front doors saying most residents were trying to reduce their energy usage
decrease in energy usage
shows that conformity can lead to social change though NSI which can be applied for the best
control = asked to save energy
minority influence only indirect
social changes happen so slowly its hard to tell whether minorities have much of an influence
Nemeth (1986)
effects of minority influence =
indirect
majority care about issue at hand not overall issue
takes time to actually change belief and not just actions
effects are fragile and its role in social influence is limited
e.g. the segregation not the racist view
delayed
effects not seen for some time
role of deeper processing
minority influence leads to different cognitive processing than majority influence
Mackie (1987)
majority creates deeper processing if you dont share their views
because we like to believe others share our view
so when the majority disagree we are forced to think about reasoning
central element of minority influence challenged and may be incorrect
lowering the validity
role of minority influence
african civil rights movement
1 - drawing attention
black separation across america
civil rights marches paid attention to showing social proof
2 - consistency
many marches and people
consistecy on message and intent
3 - deeper processing
attention meant people following status quo began to think about the injustice
4 - argumentation principle
free riders challenged segregated seating on busses
many beaten showing their commitment to the issue
5 - snowball effect
activists e.g. MLK keot pressing for change gradually getting the attention of the gov
passing civil right act (1964) showing majority view
6 - social cryptomnesia
memory change that occurred but cant remember how it happened
social change did happen. south america = very different now
lessons from conformity
Asch research showed a dissent broke the power of the majority so others would join
showing that dissent can lead to social change
health campaigners do this through NSI
telling you what others are doing
social change can occur by pointing out what the majority are doing
lessons from obedience
shows importance of disobedient role models
variation where confederate teacher refuses to shock learner the rate of obedience fell
Zimbardo (2007)
obedience can cause social change through gradual commitment
once a small instruction is obeyed its harder to resist a bigger one
people drift into a new behaviour