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ADVERTISING - Coggle Diagram
ADVERTISING
Advertising
techniques
Testimonials
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using a specific person to endorse the product, usually a celebrity
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Humour
can be effective, but the product can sometimes be forgotten
Bandwagon
everyone else has this, so you should too
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Glittering generalities
flashy, often vague
and meaningless
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Branding
can make produts stand out with bright, easily recognised logos
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