180by2 socials
Influencer Marketing 📢
Brand awareness (introduce, train & enable)
Introduce the brand voice because influencers speak about who they KNOW & TRUST
Video creation and training
- how to document through video
- copywriting and SEO
- how to shoot with action cameras
- how to play with VR
Facilitate and enable experiences
- Put creators in environment where they would use products
- Paid experiences VS Paid partnerships? Which one are you going for?
- Affiliate program
- B2B Collaboartions
Social media 📱
180by2 is an action brand...
Video
Emotion marketing (Coca Cola) through colors and video
Make videos more demonstrative
YouTube optimization 🔍
Audio
Thumbnails = emotion
Consistency = on text, titles, video style
Show don't tell
Instagram (bigger goal: #makersmovement)
Reels could be an opportunity to SHOW
- Possible opportunity for influencers to create for 180by2
- bts videos e.g: " how Keo shoots for top brands "
IG story could be an opportunity to provide short consumable tips & tricks
- IG take overs
- E.g: step 1,2,3 type of content
IGTV for longer form content. Videos can be branded, well presented and speak to an already existing community that is interested in the products
- Proper IGTV thumbnails done on IG desktop version
- Make the video seem short although it isn't... lead with value
- HOW, WHERE, WHEN, HOW FAST type of content
Makers Movement
- Focus on supporting creators
- E.g: 5 tips for story telling with Keo, 5 tips for editing with Keo
Brand voice chart