180by2 socials

Influencer Marketing 📢

Brand awareness (introduce, train & enable)

Introduce the brand voice because influencers speak about who they KNOW & TRUST

Video creation and training

  • how to document through video
  • copywriting and SEO
  • how to shoot with action cameras
  • how to play with VR

Facilitate and enable experiences

  • Put creators in environment where they would use products
  • Paid experiences VS Paid partnerships? Which one are you going for?
  • Affiliate program
  • B2B Collaboartions

Social media 📱

180by2 is an action brand...

Video

Emotion marketing (Coca Cola) through colors and video

Make videos more demonstrative

YouTube optimization 🔍

Audio

Thumbnails = emotion

Consistency = on text, titles, video style

Show don't tell

Instagram (bigger goal: #makersmovement)

Reels could be an opportunity to SHOW


  • Possible opportunity for influencers to create for 180by2
  • bts videos e.g: " how Keo shoots for top brands "

IG story could be an opportunity to provide short consumable tips & tricks


  • IG take overs
  • E.g: step 1,2,3 type of content

IGTV for longer form content. Videos can be branded, well presented and speak to an already existing community that is interested in the products


  • Proper IGTV thumbnails done on IG desktop version
  • Make the video seem short although it isn't... lead with value
  • HOW, WHERE, WHEN, HOW FAST type of content

Makers Movement


  • Focus on supporting creators
  • E.g: 5 tips for story telling with Keo, 5 tips for editing with Keo

Brand voice chart