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180by2 socials - Coggle Diagram
180by2 socials
Social media
:iphone:
180by2 is an action brand...
Video
Emotion marketing (Coca Cola) through colors and video
Make videos more demonstrative
YouTube optimization :mag:
Audio
Thumbnails = emotion
Consistency = on text, titles, video style
Show don't tell
Instagram (bigger goal: #makersmovement)
Reels
could be an opportunity to
SHOW
Possible opportunity for influencers to create for 180by2
bts videos e.g: " how Keo shoots for top brands "
IG story
could be an opportunity to provide
short consumable tips & tricks
IG take overs
E.g: step 1,2,3 type of content
IGTV
for longer form content. Videos can be branded, well presented and
speak to an already existing community
that is interested in the products
Proper IGTV thumbnails done on IG desktop version
Make the video seem short although it isn't... lead with value
HOW, WHERE, WHEN, HOW FAST type of content
Makers Movement
Focus on supporting creators
E.g: 5 tips for story telling with Keo, 5 tips for editing with Keo
Influencer Marketing
:loudspeaker:
Brand awareness (introduce, train & enable)
Introduce
the brand voice because influencers speak about who they KNOW & TRUST
Brand voice chart
Video creation and
training
how to document through video
copywriting and SEO
how to shoot with action cameras
how to play with VR
Facilitate and
enable
experiences
Put creators in environment where they would use products
Paid experiences VS Paid partnerships? Which one are you going for?
Affiliate program
B2B Collaboartions