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CUSTOMER, Email Funnel, HomePage/Pricing Page, Awareness Stage, One Page…
CUSTOMER
Content Type
eBOOKS
Education Content
Analyst Reports - pdf
Guest Post
infographics
How to guides
Sales ready offers
Blogs
Tip Sheets
INCLUDE CTA so users can sign up
Google Search
Direct Search
SEO
Blogs
Paid Search
SEM
Retargeting
Paid retargeting on fb/instagram (FP trial)
Email Retargeting (Always personalized)
Email Workflows
Persona Emails
Small/Medium Entrepreneurs
Homepreneurs
Agencies
Retail Organizations
Marketing Managers
CMO's
Founders
Operations People
Social Media Channel
Email Funnel
Partners Program
Calendar demo
Welcome emailer + info about how much one can earn
Personalized Email when lead comes from pricing page
Take example of hubspot
Cold leads (only email address entered, no business details
How to’s?
Guides
Calendar invite
Content blog posts
Welcome emailer (Sent ASAP when the person enters the funnel)
Personalized email when lead comes from homepage/pricing page
HomePage/Pricing Page
Sign up NOW CTA
Show FREE Trial Sign up to new leads
If returning visitor show a new CTA to put them further in the bottom of the funnel
Chat bot
Pop/Up after 1 min of no action
Analyst Report
ebook
Customer lands on the HomePage
Awareness Stage
ChatBots
Schedule a demo
Inform sales team (Require a person)
Send an email (Book calendar of the sales person) - Require Tool
Welcome Emailer
Book demo for a sales person emailer
Queries
Complaints
Support
Content
Refer to blogs in customer
One Page Landing Page for SEM/Social media without any navigation
Lead Generation
Email Funnel
