PUBLIC RELATIONS AS A MEANS OF PERSUASION - Coggle Diagram
PUBLIC RELATIONS AS A MEANS OF PERSUASION
The Seven Key Public Relations Factors to Persuade Audiences
The 7 Cs of Public Relations are
The message must be written clearly and simply. The meaning will have to be the same for the receiver as for the transmitter
Continuity and Consistency
Communication requires an iterative process. To achieve complete acceptance, and therefore persuasive, you have to continually repeat the messages you want to instill
The content of the message must have meaning for the receiver and constitute a revelation for him
The usual ones should be used, which are the ones that the receiver uses
The program has to be adapted to the realities of the local environment. In order to persuade, the context must allow for participation and dialogue
Communication is most effective the less effort is required from the receiver
The communication developed by Public Relations must begin in an atmosphere of credibility and trust, and this depends on the source of information that must express the firm intention of being useful to the recipient and be of recognized solvency
The Public and the Public
In this discipline, the public is understood to be any social group with a specific interest and, sometimes also, with a specific cultural level
Objectives of Public Relations
Objectives with external audiences
Objectives with internal audiences
Internal Publics and External Publics
External Publics, for their part, are all those social groups that have a certain interest that links their members to each other and that are not part of the organization chart of the organization in question.
Internal Public, to the related social groups that make up the organization chart of the company or institution. Thus, for example: the shareholders; the managers; the functionaries; the employees; etc.
Internal Public Relations
Groups in the company
In every company, within its internal public, affinity groups exist and are formed that it is convenient to take them into account in the public relations program that is developed
The question that immediately arises is whether the public relations professional should recommend to the organization's management to establish a policy that inhibits the formation and expression of such groups in the interests of unity and integration of the entire staff, which could be beneficial for the productivity of the company or, on the contrary, that the business management allows the free expression of these groups.
The answer to the question raised is, obviously, in relation to the principle that the company should be a means for the self-realization of each and every one of its members and that of allowing the free formation and action of the groups that naturally arise within the entity
Informal communications are those that circulate among the members of the company without precisely knowing their origin and without following the channels established for that purpose
Formal communications are those originated in the management and that reach the personnel following the channels established in the organization chart
Ethics, Basis of Public Relations
It is increasingly difficult to get others to be interested in what we do. Hence, we must be the ones who are in charge of awakening the attention of our fellow men to our own work. We cannot live in isolation.
This is the Slogan of Public Relations. Thus, "Get It Right and Make It Known" sums up the basic goal of public relations in a nutshell. In addition to doing whatever it is well, we must make it known
The solutions they offer The new sites that abound on the INTERNET, when it comes to providing services, is to take advantage of all the new communication channels telephone, email, etc
ISOS (Internet / Intranet) Services Operating System is what is currently in vogue. Microsoft recognizes the importance of including features that allow businesses to provide Internet-based services (beyond central file and printer services)
Public Relations through the Internet can also cause us some unwanted annoyances, but let's be patient, communications improve when distances are long and time is short