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1.3 marketing strategy - Coggle Diagram
1.3 marketing strategy
design mix
function
benefits product provide
aesthetics
design, style
cost
cost of product
promotion
promotion budget
budget for promotion
tech
narrow down promotion
message
small advertising
target audience
must use right method to reach audience
price
life cycle
competition
cost
strategies
dynamic
penetration
skimming
branding
ways to build
sponser
social media
advertising
usp
importance
trust
recognisable
value
types
manufactures (Kellogg's)
generic (no brand)
own label (Sainsburys crisps)
social trends
viral marketing
emotional branding
social media
distribution
wholesalers
direct selling
retailers
agents
PPA
negative
no clear solution
positive
useful
strategy
promotion
place
price
product