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Tom Mercer - Coggle Diagram
Tom Mercer
Opportunity Seeking
customers
To sell where the customers are
Solve customer problem
Food Business
Ready to eat breakfast business
Risk-Taking
Financial risk
Social risk
Physical risk
Innovation
Incremental
Product
Vegan breakfast
New varieties of breakfast-menu
Healthy products
Radical Innovation
There was no such product in the market- first
Resource Management
Sweat equity
Effort
Knowledge
Time
Perseverence
Struggled at the beginning