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Analytic Report
https://later.com/instagram-analytics/, https://later…
Why it matters?
It's a good way to understand who your audience is, when they're most active, what type of content they engage with the most.
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Instagram Metrics
Follower Growth Metrics
Demographics: In order to get more followers, you need to know who your account is attracting.
Use demographics data like age and gender to guide your content strategy
•Find out where your followers are located with your top cities, countries, and languages spoken
Posting Times: when does the bulk of your audience check their feeds? Take note, because that’s the best time for you to post on Instagram. Why? Because the Instagram algorithm prioritizes recency as it chooses which posts to show to people.
Engagement Rate Metrics
Likes, comments, and sends metrics are a great way to learn what posts encourage engagement from your community.
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Impressions: The total number of times your post was served to Instagram users. The number of impressions a Story or post earns can indicate how well you’re promoting your account and content. Are you choosing the right hashtags? Cross-promoting effectively?
Hashtag performance: Instagram’s discovery (a.k.a. search) function runs on hashtags, meaning that using the right hashtag is the cheapest and most efficient way to attract new eyes.
Impressions show how well your post is performing with the Instagram algorithm. For high performing posts, take note of where your impressions came from, the time and day of posting, and whether there’s any thematic content trends worth noting.