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Functions of Marketing - Coggle Diagram
Functions of Marketing
1.
Gathering and Analyzing Information :
relevant information about the customer is collected and analysed
2.
Market Planning
Decide as to who will do what , when and how
3. Product Designing and Development
to design the product to attract the target customers
4. Standardization and Grading
Standardization
- ensures uniformity and consistency of products
Grading
- Classification of products
5. Packaging and Labelling
Packaging
aims at avoiding , breakage , spoilage , pilferage and damage.
Labelling
- gives information regarding the products
6. Branding
Giving distinct name to the product
7. Customer Support Service
Aims to provide maximum satisfaction to the customers
8. Price
Value for the benefit derived
9. Promtotion
Informing the customers about the product
10. Physical distribution
Physical movement of goods
11. Transportation
Place utility
12 Storage and Warehousing
store goods at a safe place- time utility