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TP2 - Coggle Diagram
TP2
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Core competencies
Business portfolio
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Coffee retail
No franchise stores, only directly managed stores
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Dynamic Capabilities
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Starbucks case
originally focused on Partners, Products, Store
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Value Chain
Primary Activities
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Inbound Logistics
Products are sent to distribution center which are
company owned and operated by other logistics company.
Operations
roasting, planning, warehouse management, packaging, maintenance, engineering and logistics
Supporting Activities
Firm Infrastructure
Department like management, legal, etc.
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