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SMMCG3[CS-3]LN11-Corporate Strategy-Geographical Expansion, Group 3,…
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International strategy
1.Largely selling the original same product
2.Operates through a single international business division
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Transnational Strategy
1.managers simultaneously report to their local country heads &
to a product or profit center head
2.backward integration and forward integration
Localization strategy
- Maximize the local responsiveness 2.Consumers perceive them to be domestic companies within each of their markets
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