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Tom Mercer - Coggle Diagram
Tom Mercer
Opportunity Seeking
Healthy breakfast option
Provide breakfast where the customers wanted them
No ready to eat breakfast
Risk Taking
Financial risk
Physical risk
Social risk
Innovation
Radical Innovation
Branding
Location
Product menu
Incremental Innovation
Healthy menu
Resource Management
Sweat Equity
Capital (Bootstrapping)
Time
Efforts
Knowledge
Perseverance
left work
sold samples himself to get feedback
undeterred to failure