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UNIT 3: ORGANISATION CULTURE - Coggle Diagram
UNIT 3: ORGANISATION CULTURE
Company Profile
what is a vision statement?
the desired future position of the company.
what is mission statement?
a declaration of what a business aspires to be or defines the company's business, its objectives and approach those objectives
what is logo?
a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
5 Principles of Effective Logo Design
Timeless
Versatile
Memorable
Appropriate
Simple
Organizational Structure of Management
Functional Organizational Structure
focuses on job functions or functional areas
for organizing their operations into departments, grouping employees with skills and knowledge together.
Product Organizational Structure
organized based upon a company's product lines.
each product group falls within the reporting structure of an executive and that person oversees everything related to that particular product line.
the advantages is that it organizes products buy category but can create completely separate processes from other products lines within the organization.
Flat Organizational Structure
small companies with 20 or fewer employees will use.
has very few levels of management between the Chief Executive (CEO) of a company and the lower-level employees.
allow for rapid decision making
Company Social Responsibility (CSR)
means the internationally regarded concept for responsible corporate behavior.
internal areas of responsibility
Market responsibility/economic efficiency
Legal compliance without loopholes
External areas of responsibility
Social Activities (corporate volunteering)
Sponsoring
Contributions (corporate giving)
Middle areas of responsibility
Values
Stakeholders
Environmental standards
Supply chain management
Labor standards
Carrol's CSR Pyramid - The Four "Responsibilities"
Ethical
Legal
Philanthropic
Economic