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SMMCG10[BS-4]LN7&LN8 - Coggle Diagram

- - - - Alliances
      - New product development
      - Acquisitions
      - business development
      - Organizational transformation
  - - - Well-developed activities and routines
    - - Resources owned or available
        
        Paths are exploited by using
        the firm's processes and positions.
    - - opportunity, strategic options
  - - - Positions
        
        deep knowledge, intellectual property, photochemical business
      - Processes
        
        Capitalizing
        
        Product development processes, marketing processes,
        systems engineering processes
      - Paths
        
        Industrial applications
        
        Cosmetics: ASTALIFT
        
        LCD screes and touch screens
- - - - How to?
        
        Manage cost-differentiation tradeoffs significant managerial innovation
      - Why is a ''bad thing''
        
        Saab's story
        
        used to be the most aerodynamic car design
        
        in 1990s it began to look un-Saab's like