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(Why do some firms perform better, analyze activities), not arranged …
Why do some firms perform better
activities
capabilities
resources
the example in the video is soccer team
analyze activities
challenge
How to illustrate the relationships between these activities?
How to organize a large set of activities into meaningful subsets?
solution
value chain
manufacturing firm
coordinated with neighboring stages of the value chain.
organized along a set of Support Activities
adding flow of material
Accounting and Finance
Human Resources
Information Systems
Procurement
Research and Development
organized along a set of Primary Activities
distribution logistics
marketing
in-bound supplier logistics
post-sales customer service
intermediate and final production operations
value network
service industries
concept
example for airline company
market services
pricing
sell tickets
plan its route structure
acquire the necessary permissions and gate space to operate flights from and to specific airports
purchasing or leasing aircrafts
maintenance and baggge
manage pilote and crew
purchasing fuel
characteristic
less generic in the sub-categories of activities
highly customized to a company
different to others
must be discerned and illustrated by the strategist
not arranged in any sequential value chain,but all of them are related to each other