Please enable JavaScript.
Coggle requires JavaScript to display documents.
INFORMATION - Coggle Diagram
INFORMATION
HUMAN OBSESSION WITH PREDICTION
ASSUMPTION
past behaviour reasonably predicts the future
GOOD PREDICTIONS
Needs Sound Data and Sound Model
predicting a baseball superstar, rain, a box ofice hit, pricing insurance, catching spam
Predictive model
- the bread and butter of analytics
THREE LENSES FOR IT STRATEGY
Value Chain
the lense is magnifying glass (firm creates value vis-a-vis archrivals)
Competitive Litmus Test
the lense is your microscope (competitive advantage in individual IT assets)
Five forces model
the lense is for your telescope (how IT's effect on industry)
ARRIVALS OF BIG DATA
Sound Data
Information: sorted, condensed and contectualized data
Insight: actionable information
Data: Raw materials
Non IT managers- help IT colleagues figure out what tyoes of information are competitively valuable
IT units job - collecting and managing data
Sound Reasoning
Insight does not emerge spontaneously from data without a lot of energy