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INFORMATION - Coggle Diagram

- - - - cheap computing horsepower speeding transformation
      - challenge : How to use such foresight to deliver more business value
    - - causation is the Holy Grail of prediction
      - can tweak things that causes sales, returns or customer loyalty
      - correlation in Statistics
- - - - erases geography
      - blurs industry boundaries
      - increases transparency
      - legacy-free business models
- - - - Data become information when they are sorted, condensed, and contextualized
      - Data become insight, or knowledge, is simply actionable information
      - Data is the raw materials of analytics
    - - software apps transform data into information then into business insight
      - insight does not emerge spontaneously from data without efforts to transform it