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Block 3 - Building Long-Term Success - Coggle Diagram
Block 3 - Building Long-Term Success
Politics
Managing political context
Skills
Interpersonal
Building alignment & alliances
Personal
Reading People
Strategy
Thinking
Long term
Analysis
Stakeholders
Interest
2 more items...
Power
2 more items...
Relationship marketing
Types of relationships
Classic
Special
Nano
Mega
Benefits
Retain customer
Customer loyalty
Long term profit
Trust
Cost effective
Relationship building
Customer
Value
Satisfaction
Internal marketing
Relationship building with customers
Staff focus
Communications
Project peer
Team peer
Line management
Corporate management
Feedback
Brand identity
Quality
Quality assurance
Delivery of products/services
Product design
Product marketing
Finance
Operations
Human Resources
Quality control
Seven tools of quality control
Histogram
Control chart
Scatter diagram
Pareto chart
Checklist
Cause & effect
Stratification
Quality management
Business sustainability
Issues
Customer satisfaction
Exceed expectations
Defects
Customer dissatisfaction
Product improvement
Responsibility
Whole organisation
Cost
Prevention
Appraisal
Internal costs of defects
External costs of defects
Crisis management
Causes
External
Scandals
Internal
Brand sabotage
Managing crisis & issues
Assess
Acknowledge
Formulate a response
Implement a response
Measuring success
New products
Awareness
Gross margin
Distribution/availability
Sales
Profit/profitability
Market Share
Relative price
Customer satisfaction
Customer dissatisfaction
Other measures
Brand equity
Customer equity
Operational Risk
Hazards
Customer
Wrong specification of goods/services
Supply Chain
Late/cancelled deliveries
Damaged/Delayed deliveries
Human Errors
Incomplete training
Technology
Communication/Computer system failure
Equipment failure during operation
Organisational
Internal process failure
Impact
Financial
Organisational Objectives
Public Relations
Environmental
Safety
Likelihood
Rare
Unlikely
Possible
Likely
Almost Certain