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(GQ (first produced in 1931, Published by Conde nast, Originally named…
GQ
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available across various platforms including print, iPad, iPhone and has its own website
monthly circulation around 115,000
readership of approximately 400,000
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focuses on themes including health, fashion, finance and success
'Metrosexual' refers to men caring about their looks, including clothing and skincare, and this ideology underpins all of GQ content
Strapline is 'Mind, Body and Masculinity'
This is a tripartite structure which is a play on the infamous combination of 'Mind, body and soul'
By replacing 'soul' with 'masculinity' it almost suggests that masculinity is natural and built into foundations of being a man
extreme close up of Dwayne Johnson focuses the audiences attention on his biceps which are in the forground of the image
Dwayne Johnson's direct mode of address is very tense and serious, suggesting this is how the reader should approach their fitness and looks
The term 'spornosexuals' was introduced in 2014 by Mark Simpson. It refers to men who place all their focus on making their bodies look the best that they can be
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The coverline 'man up! How to be a man in 2016' conforms to gender stereotypes and acts as anchorage for the main image which can suggest being strong and muscular is part of being a man
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GQ 2
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The use of a three-colour palette is conventional of magazines. The chosen colours are: red, black and white
red has connotations of strength and power, suggesting that these are the characteristics of masculinity
The use of Dwayne Johnson's previous stage name 'The Rock' is intertextuality to his early career as a wrestler
In this role he personifies masculinity as he was strong, brave and violent
The editing of the exclamation mark after 'The Rock' to use a bull with horns is another example of intertextuality and reference to his wrestling career
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Consumerist ideology is constructed in the coverline 'Your ideal beach watch. The best for under £300' as it suggests the audience needs to spend money on the watches suggested by the magazine
This is a form of advertising and another way magazines gain revenue, showing how they operate within a consumerist context
'The style guide' coverline constructs dominant ideology of looks and appearance being important in order to be successful
At the bottom of the page there is an intertextual reference to the Viola Beach tragedy and acts as an enigma code as it suggests that GQ holds the 'extraordinary truth' to this event, encouraging the audience to buy the magazine to find out more
GQ offers an alternative representation to the majority of its coverstars as Dwayne Johnson is half Somoan and half African American
The civil rights movement attempted to promote change and equality, however shown by the 2016 hashtag OcarSoWhite in reference to the lack of diversity acknowledged at the Oscars, inequality still exists within the film industry as well as society
For Johnson to appeaar on the front cover of GQ would be bugely aspirational for ethnic minorities as they would aspire to b like the rock
Historically pay inequality has existed between white and black actors and so it is a huge achievement for Johnson to be on the front cover with the coverline 'Hollywood's most bankable star'.
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The continuous affirmation of the expectations attached to masculinity throughout the coverlines conform to dominant ideology of masculinity
The use of endorsing products that can improve your life, health or success also conforms to consumerist ideology
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pride
Masthead
'Pride' has connotations of repsect, strenght and dignity
written in bold capital letters it can emphasise the importance of having pride, difference and acts as an affirmation of cultural identity
Colour palette
three-colour coulour palette is connventional of magazines and the colours used here (red,black and white) are pruposeful.
Red has connotations of passion, pride and strength
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strapline
'Celebrating 24 years at the top!' suggesting success and one that ist audience should feel part of when purchasing the magazine
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Coverline using rule of three (Objectified, Sexualised. Mocked'
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monthly circulation of 30,000 copies a month
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'pride' refers to 1960's civil rights movements and helps to appeal to its audience, women of colour
pride 2
conventions
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appeals to mainstream and aspirers usually have a celebrity in the front to appeal to a larger audience
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narrative
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Naomie Harris on person on magazine and she is placed centrally - could be argued she is hero and that is due o her success
Conformity
normally adverts for hair products such as relaxers, wig care and wigs themselves suggetsing the dominant western ideology of beauty is still conformed to in order to sell the magazine
naomie Harris has straight hair in the cover which can show how despite embracing culture, society still conforms to the dominant ideology of beauty
constructing beauty
Naomie Harris is represented as being beautiful and fashionable, both attributes which have led to her success
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Countertypes
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However, the fact that she is not sexualised and objectified shows that she can be a strong independant woman and be represented as a countertype
Enigma codes
coverlines create enigma codes such as 'how far would you go to be beautiful?' as the audience is encouraged to read on to find the answer
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ethnicity and difference
also be seen as being represented in a positive light in comparison to mainstream magazines with white models
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