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Magazines - Coggle Diagram
Magazines
Audience
Men's Health
Halls
Preferred - agrees with the magazine, no room for domestic life
Negotiated - understands the magazine, but still knows their identity. They take that they want.
Oppositional - Interested in the workout tips, but disagree with the message of body image.
Somewhat applicable, because if you had an oppositional or negotiated reading then you might not buy the magazine.
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Jenkins - Fandom. Oh comely the audience are the writers. Mens Health - not able to participate in the media - conglomerate.
Shirky - End of the audience, both social media, Oh comely use everybody 's stories, but Mens Health still has the divide as the audience don't have that much power. Amaturization of the media
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Oh Comley - social media site, readers are also writers, interactivity, community, using their readers.
Men'sHealth - Online website, videos, buying the interactivity. No personal relationship, conglomerate. Can comment, but interaction is not practical.
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There are more than 8,000 titles published in Britain and they can be categorised as belonging to a sector.
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Customer publishing/ contract publishing / custom - produced by publishing agencies agency to inform staff about their company
Staff magazines: Produced by a company[s internal communications team or a publishing agency to inform staff about their company
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Men's Health
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Narratology - Mr Diesel is the hero, the protagonist of the exciting adventure that having muscular arms.
Levi - Strauss - binary oppositions - masucline / feminine, weak/strong, successful / unsuccessful
Hearst - Conglomerate
22 brands: ELLE, Good Housekeeping
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Magazines designed to promote aspirational, consumerist lifestyle, whilst making the reader feel inadequate.
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Distribution
Most Uk consumer about 90% are sold through newsagents or supermarkets. Smiths, News, owned by connect Group, is the biggest distributer with a 55% share of the UK.
The UK is much more reliant in newsagent sales than in the US and continental European Countries, where subscriptions are more popular.
Total sales of consumer magazines have been falling since they peaked in about 1960 (with fewer titles) as the role of magazines and newspapers as the main purveyor of information and entertainment in Britain was replaced by television.
Overall, sales are falling about 5% a year
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Change
Today the industry is dominated by major publishers, but there is much wider range of titles available and greater competition for readers.
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Survival
190 New titles launched in 2014, up from 185 in2013 according to database MediaFinder. While some legacy publications are struggling to keep their readers, magazines like Glamour, Parents and Better Homes and Gardens all reported increases in paid and verified circulation from 2013 to 2014.
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Curran and Seaton
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'the media' is controlled by an increasing small number of companies who are driven by profit and power.
By concentrating media production into the hands of few companies, there is an increasing lack of variety, creativity and quality.
Hesmondhalgh
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Radical potential of the internet has been contained to some extent by it's partial incorporation into a large profit orientated set of cultural industires.
Circulation
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Mens Health 2017 63,459 single copies.
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Uk magazines are mainly based in London, though some publishing groups, such as future in Bath and DV Thomson in Dundee are based in other cities.
The periodical publishers Association represents about 400 publishers operating in Britain - 80% of the UK magazine market by turnover.
