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CHAPTER 2 : INFORMATION :, zoom out level of industry help on altering…

- - - - valuable but not rare
        
        Example : IT infrastructure
        
        many analytics initiatives
        
        merely create competitive parity
      - valuable and rare
        
        Example : purchased apps can often be imitated (destroy their rarity)
        
        Solution : creating new apps faster than they're imitated
- - - - Data become information
        : when sorted, condensed and contextualized
      - IT unit's job
        : collect, clean, organize and make data flow
      - Data
        : raw material of analytics
      - Non - IT manager
        : help IT colleagues to figure out type of information are competitively to your line function and how fast you need it.
      - Data become insight
        ; simply actionable information