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Things to consider when embarking on an online presence - Coggle Diagram
Things to consider when embarking on an online presence
Website
Optimise for mobile
Organised
aesthetically pleasing
Opportunity to say who you are and what you're about
Which website designer to use?
WIX?
Budget?
Calls to action
"81% of people search for a product or service online" (Experian, 2020)
Branding
Clear vision
Brand purpose
Brand message
"78% of consumers want brands to use social media to help connect with each other" (Experian, 2020)
Consistent, compelling brand story
Colour palette
Logo
Marketing and interactions
gain trust and credibility
Target Audience
What do they search for?
Have a strong SEO (Search engine optimisation)
How do they search?
Which platforms do they use?
What are their needs?
Who is the target audience?
Age
Gender
Geography
Class
Hobbies/interests?
Social media strategy
What time will you post?
How often a week will you post?
Content?
Content calender
How much engagement will take place?
Key words relating to market
Possible adverts?
Budget?
Make it visual
Enticing loading page etc
Platforms used?
Which platform is right for your online presence?
Instagram
Twitter
Facebook
LinkedIn
SoundCloud
YouTube
Spotify
TikTok
Use effective Calls to Action
Promoting
How are you going to promote yourself?