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CHAPTER 13 : IMPLEMENTING E-BUSINESS INITIATIVES - Coggle Diagram
CHAPTER 13 : IMPLEMENTING E-BUSINESS INITIATIVES
Business Objectives
Increasing sales
Opening new markets
Serving existing customers better
Identifying new vendors
Coordinating more efficiently with existing vendors
Recruiting employees more effectively
Business Tactics
Upstream Strategies
Downstream Strategies
Online Business Activities
Building brands
Enhancing existing marketing programs
Selling products and services
Selling advertising
Developing better understanding of customer needs
Improving after-sales service and support
Purchasing products and services
Managing supply chains
Operating auctions
Building or using communities to maintain relationships with customers and suppliers
Goals and Measurements on 3 Different Waves
Electronic business activities difficult to measure
First wave e-business activities
Second wave e-business activities
Third wave e-business
Identifying and Estimating Costs
Ownership
Opportunity Cost
Web Site Cost
Important Web Hosting Service Features
Functionally
Reliability
Scalability
Security
Backup and recovery
Cost
Funding Online Business Startups
Early Web Businesses
Started by individuals with knowledge of computers, technology, business
Late 1990s Web businesses
Started by investors wanting to make fast money
Type of Investors
Angel investors
Venture capitalists
Initial public offering
Managing Electronic Commerce Implementations
Project Management
Project Portfolio Management
Specific Staffing
Postimplementation Audits
Change Management
process of helping employees cope with these changes
Techniques
communicating the need for change to employees
including employees in the decision processes leading up to the change
allowing employees to participate in the planning for the change
other tactics designed to help employees feel that they are a part of the change